Black Friday (shopping) or Thanksgiving Day
Black Friday campaigns are running on Internet! Have you explore about the Black Friday??
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Black Friday is an informal name for the day following
Thanksgiving Day in the United States (the fourth Thursday of November), which
has been regarded as the beginning of the country's Christmas shopping season
since 1952. Most major retailers open very early (and more recently during
overnight hours) and offer promotional sales. Black Friday is not an official
holiday, but California and some other states observe "The Day After
Thanksgiving" as a holiday for state government employees, sometimes in
lieu of another federal holiday such as Columbus Day. Many non-retail employees
and schools have both Thanksgiving and the following Friday off, which, along
with the following regular weekend, makes it a four-day weekend, thereby
increasing the number of potential shoppers. It has routinely been the busiest
shopping day of the year since 2005, although news reports, which at that time
were inaccurate, have described it as the busiest shopping day of the year for
a much longer period of time. Similar stories resurface year upon year at this
time, portraying hysteria and shortage of stock, creating a state of positive
feedback.
In 2014, spending volume on Black Friday fell for the first
time since the 2008 recession. $50.9 billion was spent during the 4-day Black
Friday weekend, down 11% from the previous year. However, the U.S. economy was
not in a recession. Christmas creep has been cited as a factor in the
diminishing importance of Black Friday, as many retailers now spread out their
promotions over the entire months of November and December rather than
concentrate them on a single shopping day or weekend.
The earliest evidence of the phrase Black Friday applied to
the day after Thanksgiving in a shopping context suggests that the term
originated in Philadelphia, where it was used to describe the heavy and
disruptive pedestrian and vehicle traffic that would occur on the day after
Thanksgiving. This usage dates to at least 1961. More than twenty years later,
as the phrase became more widespread, a popular explanation became that this
day represented the point in the year when retailers begin to turn a profit,
thus going from being "in the red" to being "in the black".
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